Communicating about Suicide and Self-Harm on Social Media: Tips & Tools for Safe and Sensitive Communication

Communicating about Suicide and Self-Harm on Social Media: Tips & Tools for Safe and Sensitive Communication

suicide and self harm content

This free PDF sets out clear, research-informed do’s and don’ts for posting, moderating or responding to suicide- and self-harm-related content online. Developed by Ireland’s network of HSE Resource Officers for Suicide Prevention, the booklet explains why wording, imagery and timing matter, and how unsafe posts can increase risk—especially for young people and vulnerable users.

Readers will learn how to spot warning signs, intervene sensitively in private messages, and signpost people to 24/7 support. Separate checklists cover intervention (when someone may be at risk), postvention (after a suspected suicide), and wider community or media scenarios, including celebrity deaths.

For agencies, schools and community groups across Cavan and Monaghan, these guidelines help staff maintain compassionate, stigma-free conversations online, reduce contagion effects, and protect their own wellbeing through built-in self-care advice. The resource complements local Connecting for Life actions and can be shared during training, team briefings or social-media policy reviews.

Provider: HSE National Office for Suicide Prevention